/* ============================================================
   LUN MEDIA — LANDING
   Tokens → Base → Componentes → Secciones → Responsive
   ============================================================ */

:root{
  --ink:        #08080A;
  --ink-2:      #0C0C0F;
  --card:       #121216;
  --card-2:     #17171C;
  --line:       rgba(255,255,255,.09);
  --line-soft:  rgba(255,255,255,.055);
  --white:      #FFFFFF;
  --mute:       #92929C;
  --mute-2:     #63636D;
  --red:        #E4213A;
  --red-hi:     #FF4A5C;
  --red-dim:    rgba(228,33,58,.14);

  --gut:        24px;
  --max:        1120px;
  --sec:        clamp(56px, 7vw, 108px);
  --ease:       cubic-bezier(.22,.72,.28,1);
}

:root:not([data-theme="light"]),
:root[data-theme="dark"]{ color-scheme: dark; }

*,*::before,*::after{ box-sizing:border-box; }

html{ scroll-behavior:smooth; -webkit-text-size-adjust:100%; }
@media (prefers-reduced-motion: reduce){ html{ scroll-behavior:auto; } }

body{
  margin:0;
  background:var(--ink);
  color:var(--white);
  font-family:'Archivo', -apple-system, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;
  font-variation-settings:'wdth' 100,'wght' 400;
  font-size:16px;
  line-height:1.62;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}

img{ max-width:100%; height:auto; display:block; }
a{ color:inherit; }
button{ font:inherit; color:inherit; }

::selection{ background:var(--red); color:#fff; }

:focus-visible{ outline:2px solid var(--red-hi); outline-offset:3px; border-radius:2px; }

.wrap{ width:100%; max-width:var(--max); margin-inline:auto; padding-inline:var(--gut); }

/* ---------- Tipografía ---------- */

.display{
  font-variation-settings:'wdth' 100,'wght' 760;
  line-height:.98;
  letter-spacing:-.038em;
  margin:0;
  text-wrap:balance;
}

.h2{
  font-size:clamp(1.7rem, 3.6vw, 2.6rem);
  font-variation-settings:'wdth' 100,'wght' 740;
  line-height:1.08;
  letter-spacing:-.032em;
  margin:0;
  text-wrap:balance;
}

.h3{
  font-size:clamp(1.25rem, 2.4vw, 1.75rem);
  font-variation-settings:'wdth' 100,'wght' 720;
  line-height:1.14;
  letter-spacing:-.026em;
  margin:0;
  text-wrap:balance;
}

.lede{
  color:var(--mute);
  font-size:clamp(.98rem, 1.2vw, 1.08rem);
  line-height:1.62;
  margin:0;
  max-width:60ch;
}

.hl{ color:var(--red); }

/* ---------- Métricas ---------- */

.metric{
  font-variation-settings:'wdth' 86,'wght' 830;
  font-variant-numeric:tabular-nums;
  line-height:.82;
  letter-spacing:-.045em;
  display:block;
}

.metric--hero{ font-size:clamp(3.1rem, 8.6vw, 5.8rem); }
.metric--mid{  font-size:clamp(2.3rem, 5.6vw, 3.6rem); }

.metric__label{
  display:block;
  margin-top:18px;
  font-size:clamp(.82rem,1.3vw,.95rem);
  font-variation-settings:'wdth' 96,'wght' 620;
  letter-spacing:.02em;
  line-height:1.35;
  color:var(--white);
}
.metric__label span{ display:block; color:var(--mute-2); font-variation-settings:'wdth' 96,'wght' 450; }

/* Ledger de métricas de apoyo */
.ledger{ list-style:none; margin:0; padding:0; border-top:1px solid var(--line); }
.ledger li{
  display:flex; align-items:baseline; justify-content:space-between; gap:20px;
  padding:15px 0;
  border-bottom:1px solid var(--line-soft);
}
.ledger .v{
  font-variation-settings:'wdth' 90,'wght' 740;
  font-variant-numeric:tabular-nums;
  font-size:clamp(1.3rem,2.6vw,1.75rem);
  letter-spacing:-.03em;
  line-height:1;
  white-space:nowrap;
}
.ledger .k{ color:var(--mute); font-size:.93rem; line-height:1.35; text-align:right; }

/* ---------- Regla de medición (firma estructural) ---------- */

.rule{
  display:flex; align-items:center; gap:18px;
  margin-bottom:26px;
}
.rule__name{
  font-variation-settings:'wdth' 92,'wght' 680;
  font-size:.92rem; letter-spacing:.06em;
  white-space:nowrap;
}
.rule__track{
  flex:1; height:9px; position:relative;
  background-image:repeating-linear-gradient(to right, var(--line) 0 1px, transparent 1px 14px);
  border-bottom:1px solid var(--line);
}
.rule__period{
  font-size:.82rem; color:var(--red);
  font-variation-settings:'wdth' 92,'wght' 620;
  letter-spacing:.05em; white-space:nowrap;
}

/* ---------- Botones ---------- */

.btn{
  display:inline-flex; align-items:center; justify-content:center; gap:12px;
  min-height:58px; padding:0 34px;
  background:var(--red); color:#fff;
  border:0; border-radius:2px;
  font-variation-settings:'wdth' 96,'wght' 700;
  font-size:1rem; letter-spacing:.035em;
  text-decoration:none; cursor:pointer;
  transition:background .25s var(--ease), transform .25s var(--ease), box-shadow .3s var(--ease);
}
.btn:hover{ background:var(--red-hi); transform:translateY(-2px); box-shadow:0 14px 34px -14px rgba(228,33,58,.6); }
.btn:active{ transform:translateY(0); }

.btn--ghost{
  background:transparent; color:var(--white);
  border:1px solid var(--line); min-height:44px; padding:0 20px; font-size:.9rem;
}
.btn--ghost:hover{ background:rgba(255,255,255,.05); border-color:rgba(255,255,255,.22); box-shadow:none; }

/* ---------- Placeholders de assets ---------- */

.slot{
  display:flex; flex-direction:column; align-items:center; justify-content:center; gap:8px;
  text-align:center; padding:26px 20px; min-height:150px;
  border:1px dashed rgba(228,33,58,.38);
  background:
    linear-gradient(rgba(228,33,58,.045), rgba(228,33,58,.045)),
    var(--card);
  border-radius:4px;
}
.slot__tag{
  font-size:.66rem; letter-spacing:.16em;
  font-variation-settings:'wdth' 92,'wght' 700;
  color:var(--red);
}
.slot__what{ font-size:.86rem; color:var(--mute); line-height:1.45; max-width:30ch; }
.slot--tall{ aspect-ratio:9/16; min-height:0; }
.slot--wide{ aspect-ratio:16/9; min-height:0; }
.slot--sq{ aspect-ratio:4/5; min-height:0; }

/* ---------- Shots (capturas reales) ---------- */

.shot{
  border:1px solid var(--line);
  border-radius:4px;
  overflow:hidden;
  background:var(--card);
}
.shot img{ width:100%; }
.shot--reel{ border-radius:6px; }

.shot-cap{
  font-size:.76rem; color:var(--mute-2);
  margin-top:9px; line-height:1.4;
}

.reels{ display:grid; gap:12px; }
.reels--3{ grid-template-columns:repeat(3,1fr); }
.reels--4{ grid-template-columns:repeat(4,1fr); }

.shot--cap{ max-width:380px; margin-inline:auto; }

/* ---------- Reveal ---------- */

.rv{ opacity:0; transform:translateY(16px); transition:opacity .75s var(--ease), transform .75s var(--ease); }
.rv.in{ opacity:1; transform:none; }
@media (prefers-reduced-motion: reduce){
  .rv{ opacity:1; transform:none; transition:none; }
}

/* ============================================================
   HEADER
   ============================================================ */

.masthead{
  position:relative; z-index:5;
  display:flex; align-items:center; justify-content:space-between; gap:16px;
  padding-block:22px;
}
.wordmark{
  display:inline-flex; align-items:center; gap:10px;
  font-variation-settings:'wdth' 92,'wght' 780;
  font-size:1.02rem; letter-spacing:.14em;
  text-decoration:none;
}
.wordmark .dot{ width:7px; height:7px; background:var(--red); border-radius:50%; }
.wordmark img{ max-height:30px; width:auto; }

/* ============================================================
   HERO
   ============================================================ */

.hero{
  position:relative;
  padding-top:clamp(44px,6vw,80px);
  padding-bottom:clamp(56px,7vw,96px);
  overflow:hidden;
}
.hero::before{
  content:''; position:absolute; inset:auto auto 0 -14%;
  width:min(780px,105vw); aspect-ratio:1;
  background:radial-gradient(circle at 50% 50%, rgba(228,33,58,.13), transparent 62%);
  filter:blur(18px); pointer-events:none;
}
.hero__inner{ position:relative; }
.hero h1{
  font-size:clamp(2.05rem, 4.4vw, 3.5rem);
  max-width:18ch;
}
.hero .lede{ margin-top:clamp(20px,2.6vw,28px); max-width:54ch; }
.hero__cta{ margin-top:clamp(26px,3.2vw,36px); display:flex; align-items:center; gap:22px; flex-wrap:wrap; }

.hero__foot{
  margin-top:clamp(40px,5.5vw,64px);
  display:flex; align-items:center; gap:16px;
  color:var(--mute-2); font-size:.8rem; letter-spacing:.05em;
}
.hero__foot .bar{ flex:1; height:1px; background:linear-gradient(to right, var(--red), transparent); }

/* Secuencia de carga del hero */
.seq{ opacity:0; transform:translateY(20px); }
.loaded .seq{ opacity:1; transform:none; transition:opacity .8s var(--ease), transform .8s var(--ease); }
.loaded .seq:nth-child(1){ transition-delay:.05s; }
.loaded .seq:nth-child(2){ transition-delay:.16s; }
.loaded .seq:nth-child(3){ transition-delay:.27s; }
@media (prefers-reduced-motion: reduce){
  .seq{ opacity:1; transform:none; }
}

/* ============================================================
   SECCIONES GENÉRICAS
   ============================================================ */

.band{ padding-block:var(--sec); position:relative; }
.band--alt{ background:var(--ink-2); border-block:1px solid var(--line-soft); }

.band__head{ max-width:44ch; margin-bottom:clamp(44px,6vw,72px); }
.band__head .lede{ margin-top:20px; }

.band__head--center{
  max-width:52ch; margin-inline:auto; text-align:center;
}
.band__head--center .lede{ margin-inline:auto; }

.close .band__head--center{ max-width:760px; }

.eyebrow{
  display:inline-flex; align-items:center; gap:14px;
  margin:0 0 22px; font-size:.78rem;
  font-variation-settings:'wdth' 92,'wght' 640;
  letter-spacing:.16em; color:var(--mute-2);
}
.band__head--center .eyebrow{ justify-content:center; width:100%; }
.eyebrow__rule{ width:26px; height:1px; background:var(--mute-2); }

/* ============================================================
   CALENDARIO
   ============================================================ */

.cal{
  border:1px solid var(--line);
  border-radius:6px;
  background:var(--card);
  overflow:hidden;
  position:relative;
}
.cal::after{
  content:''; position:absolute; inset:0 0 auto 0; height:2px;
  background:linear-gradient(to right, var(--red), rgba(228,33,58,0));
}
.cal__inner{ min-height:440px; }
.cal__ph{
  display:flex; flex-direction:column; align-items:center; justify-content:center; gap:14px;
  text-align:center; padding:56px 26px; min-height:300px;
}
.cal__ph .slot__tag{ font-size:.7rem; }
.cal__ph h4{
  margin:0; font-size:1.18rem;
  font-variation-settings:'wdth' 96,'wght' 700; letter-spacing:-.02em;
}
.cal__ph p{ margin:0; color:var(--mute); font-size:.92rem; max-width:44ch; line-height:1.55; }
.cal__ph code{
  margin-top:6px; font-size:.8rem; color:var(--red);
  background:var(--red-dim); padding:7px 12px; border-radius:3px;
  font-family:ui-monospace, SFMono-Regular, Menlo, monospace;
}

/* ============================================================
   CASOS DESTACADOS
   ============================================================ */

.case{ padding-block:clamp(60px,8vw,104px); border-top:1px solid var(--line-soft); }
.case:first-of-type{ border-top:0; padding-top:0; }

.case__head{ max-width:20ch; margin-bottom:clamp(38px,5vw,60px); }
.case__note{ color:var(--mute); margin:18px 0 0; max-width:52ch; font-size:1rem; }

.case__stats{
  display:grid;
  grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);
  gap:clamp(32px,5vw,72px);
  align-items:start;
  margin-bottom:clamp(40px,5.5vw,64px);
}
.case__hero-metric{ position:relative; }
.case__hero-metric .metric{ color:var(--white); }
.case__hero-metric[data-accent="red"] .metric{ color:var(--red); }

/* Composición de assets */
.compose{ display:grid; gap:14px; }
.compose--split{ grid-template-columns:repeat(2,1fr); align-items:start; }
.compose--thirds{ grid-template-columns:repeat(3,1fr); align-items:start; }
.compose--offset > *:nth-child(even){ margin-top:clamp(18px,3.5vw,48px); }

.stack{ display:grid; gap:14px; max-width:540px; margin-inline:auto; }

/* ---------- Transición ---------- */

.transition{
  padding-block:clamp(56px,8vw,104px);
  border-top:1px solid var(--line-soft);
  text-align:center;
}
.transition p{
  margin:0 auto; max-width:26ch;
  font-size:clamp(1.25rem,2.6vw,1.85rem);
  font-variation-settings:'wdth' 100,'wght' 700;
  letter-spacing:-.026em; line-height:1.16;
  color:var(--mute);
}

/* ---------- Casos compactos ---------- */

.grid-compact{
  display:grid; grid-template-columns:repeat(2,1fr);
  gap:clamp(16px,2vw,22px);
}
.ccard{
  grid-column:span 1;
  border:1px solid var(--line);
  background:var(--card);
  border-radius:6px;
  padding:clamp(26px,3.6vw,42px);
  display:flex; flex-direction:column; gap:26px;
  position:relative;
  overflow:hidden;
}
.ccard--wide{ grid-column:span 2; }
.ccard__top{ display:flex; align-items:center; gap:14px; }
.ccard__name{
  font-variation-settings:'wdth' 92,'wght' 680;
  font-size:.86rem; letter-spacing:.07em;
}
.ccard__period{ margin-left:auto; font-size:.78rem; color:var(--red); letter-spacing:.05em; }
.ccard__line{ flex:1; height:1px; background:var(--line); }
.ccard h4{ margin:0; }
.ccard__note{ color:var(--mute); font-size:.96rem; margin:0; max-width:48ch; }
.ccard__body{ display:grid; gap:24px; }
.ccard--wide .ccard__body{ grid-template-columns:minmax(0,1fr) minmax(0,1.15fr); align-items:start; gap:clamp(28px,4vw,52px); }
.ccard__media{ display:grid; gap:14px; }

.testimonial{
  border-left:2px solid var(--red);
  padding-left:clamp(16px,2.4vw,24px);
}
.testimonial__who{
  margin-top:12px; font-size:.82rem; color:var(--mute-2); letter-spacing:.04em;
}

.metric--accent .metric{ color:var(--red); }

/* ============================================================
   FAQ
   ============================================================ */

.faq{ border-top:1px solid var(--line); }
.faq__item{ border-bottom:1px solid var(--line); }
.faq__q{
  width:100%; display:flex; align-items:flex-start; gap:22px;
  background:none; border:0; text-align:left; cursor:pointer;
  padding:clamp(22px,3vw,30px) 0;
  font-size:clamp(1.02rem,2.1vw,1.28rem);
  font-variation-settings:'wdth' 98,'wght' 640;
  letter-spacing:-.018em; line-height:1.34;
  transition:color .25s var(--ease);
}
.faq__q:hover{ color:var(--red-hi); }
.faq__n{
  flex:0 0 auto; color:var(--mute-2); font-size:.85rem;
  font-variant-numeric:tabular-nums; padding-top:.35em;
  transition:color .25s var(--ease);
}
.faq__item[data-open="true"] .faq__n{ color:var(--red); }
.faq__q span.txt{ flex:1; }
.faq__icon{ flex:0 0 auto; width:16px; height:16px; margin-top:.4em; position:relative; }
.faq__icon::before,.faq__icon::after{
  content:''; position:absolute; inset:50% 0 auto 0; height:1.5px;
  background:currentColor; transform:translateY(-50%);
  transition:transform .35s var(--ease), opacity .35s var(--ease);
}
.faq__icon::after{ transform:translateY(-50%) rotate(90deg); }
.faq__item[data-open="true"] .faq__icon::after{ transform:translateY(-50%) rotate(0deg); opacity:0; }

.faq__a{
  display:grid; grid-template-rows:0fr;
  transition:grid-template-rows .42s var(--ease);
}
.faq__item[data-open="true"] .faq__a{ grid-template-rows:1fr; }
.faq__a > div{ overflow:hidden; }
.faq__a p{
  margin:0 0 clamp(22px,3vw,30px);
  padding-left:clamp(0px,4vw,46px);
  color:var(--mute); max-width:68ch; line-height:1.68;
}
.faq__a p + p{ margin-top:-14px; }
@media (prefers-reduced-motion: reduce){ .faq__a{ transition:none; } }

/* ============================================================
   CIERRE + FOOTER
   ============================================================ */

.close{ position:relative; overflow:hidden; }
.close::before{
  content:''; position:absolute; inset:-30% -10% auto auto;
  width:min(700px,100vw); aspect-ratio:1;
  background:radial-gradient(circle at 50% 50%, rgba(228,33,58,.11), transparent 62%);
  filter:blur(20px); pointer-events:none;
}
.close .band__head{ position:relative; }
.close .band__head .h2{ font-size:clamp(1.9rem,4vw,2.9rem); line-height:1.08; }

.footer{
  border-top:1px solid var(--line);
  padding-block:44px 52px;
}
.footer__row{
  display:flex; align-items:center; justify-content:space-between;
  gap:20px; flex-wrap:wrap;
}
.footer__links{ display:flex; gap:22px; flex-wrap:wrap; }
.footer__links a{
  color:var(--mute-2); font-size:.84rem; text-decoration:none;
  transition:color .25s var(--ease);
}
.footer__links a:hover{ color:var(--white); }
.footer__legal{ color:var(--mute-2); font-size:.8rem; margin:0; }

/* ============================================================
   RESPONSIVE
   ============================================================ */

@media (max-width: 900px){
  .case__stats{ grid-template-columns:1fr; gap:36px; }
  .ccard--wide .ccard__body{ grid-template-columns:1fr; }
  .compose--thirds{ grid-template-columns:repeat(2,1fr); }
}

@media (max-width: 680px){
  :root{ --gut:20px; }
  body{ font-size:16px; }
  .close .band__head .h2{ font-size:clamp(1.55rem,7.6vw,2rem); line-height:1.12; }
  .grid-compact{ grid-template-columns:1fr; }
  .ccard--wide{ grid-column:span 1; }
  .compose--split{ grid-template-columns:1fr; }
  .compose--thirds{ grid-template-columns:1fr; }
  .compose--offset > *:nth-child(even){ margin-top:0; }
  .reels{ gap:8px; }
  .reels--4{ grid-template-columns:repeat(2,1fr); }
  .hero h1{ max-width:none; letter-spacing:-.03em; }
  .hero__cta .btn{ width:100%; }
  .rule__name{ font-size:.82rem; }
  .cal__inner{ min-height:0; }
  .faq__q{ gap:14px; }
  .faq__a p{ padding-left:0; }
  .ledger .v{ font-size:1.25rem; }
}

@media (max-width: 400px){
  .metric--hero{ font-size:clamp(2.5rem,15vw,3.4rem); }
}